Now we get it.
A few weeks ago, we were hit with some rather bizarre photos from the former ESPN sideline reporter and current Fox Sports' star, Erin Andrews.
They were from the set from the now released commercial (h/t SportsGrid), bringing sanity and answers to a subject that had little of either.
The "Gus Johnson Effect" will do that. If you don't believe me, here is that magical commercial Fox hopes will make you crave its programing.
As for the wild ride that got us here, here are a couple of the pictures from the set that will have you befuddled and possibly a tad perplexed, both come from Erin Andrews' Twitter feed.
It will all make sense in just a moment.
There is also this behind the scenes video of Andrews mixing it up with the cast and crew, minus the main man of legendary calls, Gus Johnson.
Fox Sports is going heavy into the realm of college football, and Andrews will play a major part of that this coming season, featuring in a new primetime college football show.
So the network hopes its new acquisitions make them the go-to network for fans on Saturdays as they crack a beer, nosh on some chips and welcome Fox Sports into their home.
Doing so will apparently have a tremendous amount of upside for you, according to the above commercial.
It will all be go-go dancers, unicorns and Erin Andrews if you do the simplest thing and turn the channel to Fox.
I will assume this is all a fancy over exaggeration. Except for the unicorn, because we will be expecting that this weekend.
Follow me on Twitter for more fancy talk.
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